![]() ![]() "I take about 500 photos for every Instagram post, and while I used to post three times a day, I've only posted once a day since the new algorithm came in. I spend an hour and a half replying to comments every day. It's about being yourself, being really open and not putting a facade up. It's so important for my followers to feel like they can relate to me. ![]() If people ask where my jacket's from, I don't ignore them because that's what I'm there for. I don't feel famous because it's my real life, this is just who I am: social media doesn't take over my life because it is my life.Ī post shared by SARAH ASHCROFT not a celebrity, so I need to be attainable. If I'm in an office full of men, they'll be like, 'Who is this girl?'. "Internet fame isn't real: if you put me in a situation without my followers, no one knows who I am. ![]() I'm hoping to launch my own brand soon: not alongside another company, but my own thing." Internet famous I want to create businesses that won't fade with social media - it's about being savvy with your followers and taking them with you, being lucrative with their support. "I always think about what I'll do when Instagram dies. That's why I do YouTube, too - people will engage with it because they get to know you, and you can get across your personality. Once people have seen the clothes on Instagram, they want to know where they're from there and then. I don't really blog anymore because we live in a lazy culture, and I know that people can't be bothered to click a link. "It's the same with my social media too, really. Which is why companies like Missguided and In The Style approached me to create collections with them - because I understand my followers and what they want better than anyone. "I started to realise that my followers are so engaged and care so much about my opinion that brands shouldn't be telling me what to post - I should be telling them. I wanted to be a PR, and I still get to enjoy that world but from the other side now I'm the one being taken on trips and for dinner, rather than the other way around - and people go after that with the wrong intentions." The power of influence Blogging is so saturated with people who do it because they want to make loads of money, they want to be sponsored not because they love it.įor me, I wanted to work in this industry from the very beginning, whereas now that's not always the case with bloggers. I wanted to offer new and fresh content every post, but it came with a lot of pressure.Ī post shared by SARAH ASHCROFT was doing it for fun and as a hobby, and I feel like that's lost now. It's more common than you think and people definitely still do it - it's out of the ordinary to be able to afford to keep that many clothes. I was blogging outfit posts three times a week - so I used to buy clothes, wear them for the photographs and take them back. I initially found it really cringe: my old blog photos are me standing on my driveway in high street clothes, with my boyfriend at the time or my mum taking the photos for me. "I started my blog in September 2013 while I was looking for a job in fashion PR, because employers would always ask about whether I had one during interviews. Here's how she turned her social media following into a money making machine. Sarah Ashcroft started off as fashion blogger ' That Pommie Girl', but 800k Instagram followers, a successful YouTube channel and campaigns with everyone from In The Style and ASOS to L'Oreal and Nars Beauty later, she might want to rebrand as 'That-Incredibly-Successful-Business-Minded-Self-Named-Brand-Girl'. ![]()
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